Terms & Conditions

01

Agreement to these terms

These Terms and Conditions govern your access to and use of the AT.10 website.

By accessing or using the website, you confirm that you have read and understood these terms and agree to comply with them.

If you do not agree with these terms, you should stop using the website.

02

About AT.10

AT.10 is a watch brand currently developing its first sport-luxury collection, AT.10 Pulse.

The website is operated under the following details:

References to “AT.10”, “we”, “us”, or “our” in these terms refer to the website operator identified above.

03

Scope of these terms

These terms apply to:

• Viewing and navigating the AT.10 website.
• Reading product, collection, development, and brand information.
• Joining the AT.10 email waitlist.
• Using links to contact AT.10.
• Following links to social-media platforms or other third-party websites.

Separate terms, notices, policies, or agreements may apply to particular services or future transactions.

These may include:

• A Kickstarter campaign page and Kickstarter’s terms.
• Campaign-specific reward, payment, shipping, tax, risk, refund, and estimated-delivery information.
• Future online-store sales, delivery, cancellation, returns, warranty, and after-sales terms.
• Separate written terms for partnerships, retail arrangements, collaborations, or commercial relationships.

04

Current development status

AT.10 Pulse is currently in development. The watch has not yet been presented on this website as a confirmed final-production product.

Development may include changes to:

• Case dimensions and proportions.
• Case materials, coatings, and finishes.
• Dial texture, markers, hands, and colours.
• Movement and technical construction.
• Crystal and caseback materials.
• Water-resistance rating.
• Strap material, construction, and clasp.
• Packaging and included accessories.
• Colourway names and availability.
• Pricing, production quantity, and launch schedule.

05

Product imagery and information

Website content may include digital renders, concept images, mock-ups, prototypes, development visuals, illustrations, photographs, and written descriptions.

These materials are provided to communicate the intended direction of the brand and product while development continues.

Colours, scale, proportions, texture, reflection, finish, and appearance may vary depending on:

• The device and screen used to view the website.
• Lighting and image-editing conditions.
• The difference between renders and physical materials.
• Manufacturing and product-development decisions.

Unless expressly described as final and confirmed, product information displayed on this website should not be treated as a final specification, guarantee, warranty, or contractual description of a product.

Confirmed information relevant to a Kickstarter pledge will be presented on the live Kickstarter campaign page before pledges are accepted.

06

No direct online sales at present

The current AT.10 website does not:

• Accept product orders.
• Process product payments.
• Accept deposits.
• Accept Kickstarter pledges.
• Confirm watch reservations.
• Complete contracts for the sale of goods.

Website descriptions, images, announcements, and indications of intended pricing or availability do not currently constitute a binding offer to sell.

A contract for a future product will arise only through the process and on the terms expressly stated at that time.

07

The AT.10 waitlist

The waitlist allows visitors to register to receive AT.10 development and launch communications.

Joining the waitlist:

• Does not constitute a purchase.
• Does not create a product reservation.
• Does not guarantee access to a particular reward tier.
• Does not guarantee a particular price.
• Does not guarantee product availability.
• Does not require you to make a future pledge or purchase.

Waitlist members may receive development updates, campaign announcements, and information about first availability.

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in an email or by contacting AT.10.

08

Planned Kickstarter campaign

AT.10 intends to introduce its first release through Kickstarter. A final campaign date has not yet been confirmed.

Kickstarter is an independent third-party crowdfunding platform. AT.10 does not own, operate, or control the Kickstarter platform.

Any future pledge will be made on Kickstarter rather than on the AT.10 website.

Before making a pledge, potential backers should review:

• The complete AT.10 Kickstarter campaign page.
• The selected reward description.
• The funding goal and campaign period.
• The estimated delivery information.
• Shipping destinations and charges.
• Tax, customs, and import information.
• Project risks and challenges.
• Updates issued during the campaign.
• Kickstarter’s applicable terms and policies.

Where there is a conflict concerning a specific Kickstarter pledge, the live campaign information and the applicable Kickstarter terms will take priority over general information on this website.

Read Kickstarter’s Terms of Use

09

Acceptable use

You may use the website only for lawful purposes.

You must not:

• Use the website in a way that breaches applicable law or regulation.
• Attempt to gain unauthorised access to the website, server, accounts, databases, or connected systems.
• Introduce viruses, malicious code, harmful scripts, bots, denial-of-service attacks, or other damaging technologies.
• Interfere with the normal operation, security, performance, or availability of the website.
• Use automated methods to extract, scrape, reproduce, or systematically collect website content without written permission.
• Impersonate AT.10, its operator, its representatives, or another person.
• Use AT.10 branding or content in a misleading, fraudulent, defamatory, or unlawful manner.
• Submit knowingly false, abusive, threatening, unlawful, or malicious communications.

Access may be restricted or blocked where reasonably necessary to protect the website, AT.10, its providers, or other users.

10

Intellectual property

Unless otherwise stated, the website and its contents are owned by or licensed to AT.10 and are protected by applicable intellectual-property laws.

Protected content may include:

• The AT.10 name and branding.
• The AT monogram and logo.
• The tagline “Where Time Finds Balance.”
• Watch and product designs.
• Case, dial, marker, strap, and packaging concepts.
• Renders, illustrations, photographs, videos, and graphics.
• Website layout, styling, text, and written brand material.
• Collection names and campaign materials.

You may view the website and retain temporary copies required for normal personal and non-commercial browsing.

Without prior written permission, you must not:

• Copy or reproduce substantial website content.
• Modify or create derivative versions of AT.10 content.
• Use content for commercial advertising or resale.
• Remove copyright, trade-mark, or ownership notices.
• Present AT.10 designs or content as your own.
• Manufacture, commission, market, or sell products based on AT.10 designs.

Linking to the public website in a fair and lawful manner is permitted, provided the link does not falsely suggest approval, partnership, sponsorship, or endorsement.

11

Enquiries and communications

The contact page may prepare an email in your own email application. A message is not sent to AT.10 until you review it and choose to send it through your email provider.

When contacting AT.10, you confirm that:

• The information you provide is accurate to your knowledge.
• You have the right to provide any content, attachments, or information included in your communication.
• Your communication is not unlawful, abusive, threatening, fraudulent, malicious, or infringing.

Do not send trade secrets, confidential business information, unreleased designs, or other commercially sensitive material unless an appropriate confidentiality agreement has first been agreed in writing.

AT.10 is not required to accept a proposal, partnership, collaboration, submission, or commercial opportunity merely because it has been received or discussed.

12

External links and third-party services

The website may link to third-party websites and services, including:

• Kickstarter.
• EmailOctopus.
• TikTok.
• Instagram.
• YouTube.
• Facebook.
• Email and communication services.

External links are provided for information and convenience. Unless expressly stated, a link does not mean that AT.10 owns, controls, approves, or endorses the third-party service or all information appearing on it.

Third-party websites operate under their own terms, privacy policies, cookie practices, and security arrangements.

AT.10 is not responsible for the operation, content, availability, or independent practices of third-party websites.

13

Website availability and changes

AT.10 aims to keep the website available and accurate but does not guarantee that it will always be uninterrupted, error-free, complete, or available at a particular time.

We may:

• Update or remove website content.
• Change page layouts, links, or functionality.
• Correct mistakes and outdated information.
• Suspend access for maintenance or security.
• Restrict access to all or part of the website.
• Replace or discontinue the website.

We are not required to provide advance notice of routine website changes, although significant changes may be communicated where appropriate.

14

Website and device security

AT.10 uses website, hosting, network, and security providers intended to support reliable and secure operation.

However, no website or electronic communication method can be guaranteed to be completely free from vulnerabilities, malicious activity, interruption, or harmful code.

You are responsible for:

• Using an appropriately secured device and connection.
• Maintaining current browser and security software.
• Protecting your passwords and account credentials.
• Verifying that an email or social-media account genuinely belongs to AT.10 before sharing sensitive information.

AT.10 will never ask you to send a full payment-card number, password, or authentication code by email.

15

Website information and disclaimers

The website is provided primarily for general brand, development, and informational purposes.

Although reasonable care is taken when preparing website content, information may be incomplete, provisional, outdated, or affected by development decisions.

You should not rely solely on general website content when deciding whether to make a future Kickstarter pledge or purchase.

Before making a commitment, review the current and specific information supplied at that time.

Nothing on the website constitutes financial, investment, legal, tax, customs, engineering, or other professional advice.

16

Our responsibility to you

Nothing in these terms excludes or limits liability where doing so would be unlawful.

This includes liability for:

• Death or personal injury caused by negligence where liability cannot lawfully be excluded.
• Fraud or fraudulent misrepresentation.
• Breach of rights or obligations that cannot lawfully be excluded or restricted.

Consumer users

If you use the website as a consumer, AT.10 is responsible for loss or damage that is a foreseeable result of our breach of these terms or failure to use reasonable care and skill, subject to applicable law.

AT.10 is not responsible for loss or damage that was not reasonably foreseeable.

The website is provided for personal and non-commercial use. AT.10 is not responsible to consumer users for business losses such as loss of profit, revenue, opportunity, business, or business interruption.

Business users

To the fullest extent permitted by law, AT.10 will not be responsible to a business user for indirect or consequential loss, loss of profit, loss of revenue, loss of business, loss of opportunity, loss of anticipated savings, or loss of goodwill arising from use of the website.

Matters outside reasonable control

AT.10 is not responsible for delay or failure caused by events outside reasonable control, including hosting failures, network outages, cyber incidents, third-party platform failures, natural events, governmental action, industrial disputes, or widespread service interruptions.

17

Your statutory and consumer rights

Nothing in these terms is intended to remove, reduce, or replace rights or remedies that cannot lawfully be excluded.

Where you are a consumer, mandatory consumer-protection law continues to apply.

Future Kickstarter or retail terms must be read together with any statutory rights that apply to the relevant transaction.

18

Privacy and cookies

Personal information collected through the website, waitlist, and communications is handled as described in the AT.10 Privacy Policy.

Information about cookies, embedded forms, storage technologies, and related website services is provided in the Cookie Policy.

19

Changes to these terms

These terms may be updated as:

• The AT.10 project develops.
• Website functionality changes.
• New services or sales channels are introduced.
• Service providers change.
• Legal or regulatory requirements change.
• The Kickstarter campaign is prepared or launched.

The latest version will be published on this page and the “Last updated” date will be revised.

Changes apply from the date stated in the updated terms. Continued use of the website after that date means that the updated website terms will apply to your later use.

Changes to website terms will not retrospectively replace separate contractual terms already agreed for a transaction unless the applicable agreement or law permits that change.

20

General terms

Entire agreement for website use

These terms, together with the Privacy Policy and Cookie Policy, form the agreement governing general use of this website.

They do not replace a separate Kickstarter, retail, partnership, collaboration, supplier, or commercial agreement.

Severability

If a court or competent authority finds part of these terms unlawful or unenforceable, the remaining provisions will continue to apply so far as legally possible.

No waiver

If AT.10 does not immediately enforce a provision, that does not mean the right to enforce it later has been waived.

Transfer

AT.10 may transfer its rights and obligations under these terms as part of a lawful reorganisation, incorporation, investment, sale, or transfer of the brand or business.

Any transfer will remain subject to applicable law and will not reduce mandatory consumer rights.

Third-party rights

Unless expressly stated otherwise, a person who is not a party to these terms does not have a right to enforce them.

21

Governing law and disputes

These website terms and any non-contractual dispute arising from them are governed by the laws of England and Wales, subject to any mandatory rights that apply to you.

If you are a consumer, this governing-law provision does not deprive you of mandatory protections available under the law of the country in which you live.

Before starting formal proceedings, both you and AT.10 are encouraged to contact the other party and attempt to resolve the matter reasonably.

Courts with jurisdiction under applicable law may hear disputes relating to these terms.

22

Contact AT.10

Questions about these Terms and Conditions may be sent to: