The Ten-Sided Case
Ten facets give Pulse its architectural identity and provide the clearest physical expression of AT.10.
AT.10 Collections
Each AT.10 collection translates the visual balance of 10:10 into geometry, proportion, materials, and refined functional detail.
The first expression is AT.10 Pulse—currently in development.
First Expression
Pulse is a functional sport-luxury watch shaped by the visual balance of 10:10. Its identity comes from the architecture of the watch rather than a fixed display.
A ten-sided faceted case, dimensional honeycomb dial, uniform single baton markers, and a textured rubber strap bring the AT.10 philosophy into a modern everyday form.
Functional Three-Hand
Ten-Sided
Textured Rubber
In Development
Current design direction
Balance, Built In
The philosophy of 10:10 lives in the architecture of the watch while the display remains clear, conventional, and fully functional.
Ten facets give Pulse its architectural identity and provide the clearest physical expression of AT.10.
Twelve single baton markers create a consistent rhythm around the dial, reinforcing clarity, symmetry, and balance without giving any hour greater visual weight.
A subtle geometric texture creates depth without disturbing the clean, symmetrical dial layout.
The hour, minute, and central seconds hands display the real time conventionally. The idea supports the function.
Pulse Colourways
The current Pulse direction explores one understated monochrome configuration and one warmer, more expressive configuration.
A restrained, contemporary configuration with a silver-tone case, black sunburst honeycomb dial, and black rubber strap.
Current Design Direction
A warmer, more expressive configuration pairing a gold-tone case with a deep navy gradient honeycomb dial and matching rubber strap.
Current Design DirectionPulse remains in development. Final specifications, finishes, pricing, and availability will be confirmed closer to launch.
Future Chapters
Future collections will explore new straps, materials, finishes, and limited expressions while preserving the same commitment to functional balance.
In Development
A sharper evolution in steel-bracelet form, designed around architectural presence and everyday versatility.
Future Release
A calmer expression pairing the AT.10 design language with leather straps and warmer tones.
Reserved
Limited pieces, special colourways, and collaborations—rare moments in the AT.10 story.
Kickstarter Launch
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